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Changing attitudes through imagery
The age old adage, ‘a picture is worth a thousand words’ helps to illustrate the power of imagery, which can be used as a tool in conservation. An image can very quickly stir an emotive response and communicate with the viewer in a way that words cannot, inspiring and motivating individuals to take action.
The Shark Trust strongly believes in making conservation accessible and engaging by using methods that compliment science and trigger public interest. Often the only exposure to sharks many people have is through the media, which tends to sensationalise shark attack stories, spreading fear and hysteria. However, the Trust is very lucky to have a number of freelance photographers who support our work by generously donating their shark images - these have been used to counteract the malicious reputation of the shark by unveiling the beauty of this animal and highlighting their vulnerability.
The Trust has also held three shark photography competitions, titled Sharks in Focus, which have all been hugely successful. We received an astounding volume of shark images which have been used throughout the website and in our promotional material. A touring shark exhibition comprising 35 stunning images from the winners of Sharks in Focus 2009 has also appeared at Shark Trust events and public exhibitions in aquariums throughout the UK - check out our online gallery below. To view images from our very latest competition held in 2013, click here.
If you'd like to donate your inspiring shark photographs, please contact us.
➤ Sharks in Focus Photography Competition
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