Ali Hood Working as the Trust’s Director of Conservation constantly inspires and challenges me, and has kept me motivated in my role since I started with the Trust in 2002! I work to secure management and protection for vulnerable species; to develop sustainable fisheries; to hold governments and industry to account for their commitments, and to call them out when they're falling short or praise them for success! And to endeavour to inspire the public, researchers, documentary makers, and the media to step away from the tired rhetoric of sharks as species to fear. Instead to grasp the consequences of biodiversity loss, and the fundamental role played by elasmobranchs in our ocean’s health. I also get to work with a phenomenal team of people, both within the Trust, and in our global network of collaborators. What’s not to love?! …but don’t ask which shark I like best, there’s too many to choose from!