Celebrity chef, Gordon Ramsay, joined the Shark Trust as a patron in 2010. Gordon is also a supporter of our Stop Shark Finning Campaign and presented SHARKBAIT. This documentary was hugely successful in raising public awareness about the shark fin trade and was aired as part of Channel 4’s Big Fish Fight in 2011.

In 2010 I had the opportunity to make a programme called SHARKBAIT, which exposed the cruel practice of shark finning as well as the often secretive and destructive industry that surrounds it. Up until then I had been unaware of the completely horrific and totally unnecessary practice, which could lead to the extinction of sharks in the future. As a result and ever since, I have been a patron of the Shark Trust, who do great work in raising awareness and campaigning for the protection of these beautiful creatures. I'm honoured to support this cause and hope that together we can all do what we can to help these endangered species remain in our waters for future generations.

In the video below Gordon Ramsay talks to Shark Trust Founder and Trustee Sarah Fowler about the effect shark fin soup is having on sharks.


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► Find out more about our Stop Shark Finning Campaign